“Smarketing” Through Aligned Messaging

I’m Jared A. Chambers, and I grow brands by aligning people, processes, and persuasive messaging. My firm, Chambers Creative Communication, LC, serves growth brands to align Sales and Marketing, known as “Smarketing,” as an expert consultant, executive facilitator, trainer, and speaker. I also work with high achievers and executives to enhance their leadership and communication skills, positioning, and growth.

How did I become a smarketing and brand message expert? I spent more than 25 years in literally every kind of sales and marketing role you can imagine, from retail to high-tech, small to large, and B2C to B2B. Before that, I studied engineering and communication. Odd combo, you say? Well, I prefer to think of it as the unique skill stack of a problem solver!

See My Story

Positioning To Dominate Your Market

I position brands as category leaders. More signal. Less noise. Higher growth.

The premise is simple: People avoid perceived risk. They want choices, but they need clarity.

Otherwise, you lose the sale before you even knew the buyer existed. It’s a strategy, messaging, and leadership problem. I work with clients to solve it.

Unfortunately, many organizations have historically viewed sales and marketing failures as a people problem, where everyone just needs to work harder or be more motivated. This leads to finger-pointing and blame, but not real alignment and accountability.

I challenge the conventional, providing clarity, consistency, and leadership. Does your team have a clear and unified strategy, message, and process? Are they out there winging it alone, or conversely, smothering under a bureaucracy of rules, scripts, and (dis)incentives. In other words, is there alignment between your internal teams, organizational goals, and ideal prospects?  My exclusive Evaluate – Facilitate – Formulate framework, provides that alignment:

Evaluate

• Strengths, weaknesses, opportunities & threats (SWOT) pertaining to sales & marketing alignment & resources
• Target audience & personas
• Competitive research & market intelligence
• Customer success & use cases 
• Current internal and external content
• Mission, vision, and values
• GTM strategies & resource mapping

Facilitate

• Dialogue with SMEs, management, sales and marketing
• Agreement upon a streamlined, consistent sales process, mapped to the buyer’s journey
• Alignment of internal stakeholders on UVP, positioning, goals, and KPIs of success
• Onboarding & continuing training
• Ad hoc consultation for critical advice

Formulate

• Key messaging & narratives 
• Content roadmap
  • Digital & traditional
  • PR & thought leadership
  • Customer case studies
  • Sales playbooks, battle cards & tools
  • Presentation & proposal frameworks
• Sales process (qualification to close)
• SLAs

Let Me Help