Who Am I?

I’m Jared A. Chambers, and I grow mid-market brands by aligning sales and marketing people, processes, and messaging. Through my firm, Chambers Creative Communication, LC, I provide these services in Sales and Marketing alignment, known as “Smarketing,” as a fractional executive, expert consultant, trainer, and speaker.

How did I become a Smarketing expert? I spent more than 25 years in literally every kind of sales and marketing role you can imagine, from retail to high-tech, small to large, and B2C to B2B. Before that, I studied engineering and communication. Odd combo, you say? Well, I prefer to think of it as the unique skill stack of a problem solver!

See My Story

What Do I Do?

I position brands as category leaders. More signal. Less noise. Higher revenue.

The premise is simple: Buyers avoid perceived risk. They want choices, but they need clarity.

Otherwise, you lose the sale before you even knew the buyer existed. It’s a strategy, messaging, and leadership problem. I solve it.

Unfortunately, many organizations have historically viewed sales and marketing failures as a people problem, where everyone just needs to work harder or be more motivated. This leads to finger-pointing and blame, but not real alignment and accountability.

I challenge the conventional, providing clarity, consistency, and leadership. Does your sales and marketing team have a clear and unified strategy, message, and process? Are they out there winging it alone, or conversely, smothering under a bureaucracy of rules, scripts, and (dis)incentives. In other words, is there alignment between your sales and marketing teams, organizational goals, and ideal prospects?  Smarketing, structured through my exclusive framework, provides that alignment:

Evaluate

• Strengths, weaknesses, opportunities & threats (SWOT) pertaining to sales & marketing alignment & resources
• Target audience & personas
• Competitive research & market intelligence
• Customer success & use cases 
• Current internal and external content
• Mission, vision, and values
• GTM strategies & resource mapping

Facilitate

• Dialogue with SMEs, management, sales and marketing
• Agreement upon a streamlined, consistent sales process, mapped to the buyer’s journey
• Alignment of internal stakeholders on UVP, positioning, goals, and KPIs of success
• Onboarding & continuing training
• Ad hoc consultation for critical advice

Formulate

• Key messaging & narratives 
• Traditional & digital content library
  • Website copy
  • Marketing collateral (inbound)
  • PR & thought leadership
  • Customer case studies
  • Campaign assets (outbound)
  • Sales playbooks, battle cards & tools
  • Presentation & proposal frameworks

Let Me Help