My Resources
There’s always more you can find out about me! Get to know me through work samples, credentials, and links to other resources.
Or, see me in person at an upcoming workshop as well as live appearances–see the event schedule and links on this page!
A Few Samples
These are some examples of how I’ve used communication and content, built around brand messaging and positioning, to create some showcase pieces that were integral in growing the respective brands represented. Although I’m proud of the individual pieces, the story is the track record of success involved in overhauling the brands themselves, working closely with teams to define value, and using such pieces in the context of brand strategy to launch products, grow executive careers, and build disruptive brands that were later acquired.
Case Studies
Your content strategy must tell compelling stories of solving problems. Case studies can do that!
Ghostwriting
Solutions typically involve products and services, so demonstrating the clear expertise of your team lessens perceived risk.
Ghostwriting
Decision makers need information, so providing education in articles positions your solutions as defacto standards.
Press Releases
Press releases are expensive and mostly ignored. Strategic press releases set status and forge relationships.
Video Scripting
Video is easier to produce than ever, and more widely consumed by decision makers. So make the message count!
Webinars
Bypass gatekeepers and get involved in the decision maker’s journey without triggering sales resistance.
Sales Enablement
Align your marketing and sales messages while getting to the heart of what decision makers need and want.
Web Content
Even with every other medium and channel, this is still where people will go to understand you. Be sure that they do!
SM Core Web Content
Maintain consistency of your micro or solo business by developing a central piece of content to build your brand.
Executive Profiles
Industry leadership begins with thought leadership. Elevate your authority by showcasing expertise.
Certifications
Fundamental knowledge backed by a first-principles perspective–I back my skills and experience with methodology, structure, and continuing education.
Event Schedule
Presentations, expos, and classes/ webinars
My Links
Still looking for more? From social media; to publications, articles, and podcasts; on to available products–you’re going to find everything posted and updated through my Linktree. Just click below!