My Story
“In order to write about life, you must first live it.”
–Ernest Hemingway
I’m the son of a blue collar family. Yet, my sister and I were never given the option not to go to college. My dad, mechanically-inclined and a do-it-yourself-er, and my mom, well-read and intellectually curious, both valued knowledge and learning.
Academically, I excelled, but I hated school. My interests and abilities stemmed from both parents, as did my general restlessness. I studied engineering and was fascinated with how things work, yet I got far better scores in language arts. By the end of my collegiate junior year, I was constantly working math problems–and miserable. So in my senior year, already paying my way by selling tools and hardware, I decided that I could combine my affinity for both technology and communication to go into technical sales as a career.
I worked in industrial automation, then logistics, and later, healthcare IT. I even became versed in other fields through side gigs. I learned about professional selling, both hands-on with experienced mentors as well as through ongoing professional development. Still, in every “sales” job, no matter the title, my mastery of words made me the go-to writer. Adding in my project management and leadership ability, soon I was leading entire marketing initiatives. I was bridging the gap between sales and marketing well before that became a specific, defined role.
As with school, the corporate world never quite fit. Here again, no one blazed a trail for me. I came to work, not play politics or stroke egos. Often contrarian and always candid, I asked hard questions about long-standing processes and methods. Yet from this lack of conformity to the status quo, I successfully overhauled entire sales and marketing operations. This led to the kind of growth that would result in the long-term restructuring, merger, or acquisition of several of my employers.
By my reputation, I was eventually hired to lead sales and marketing for a medical SaaS firm. I would again work myself out of a job when a competitor acquired this employer, a much smaller yet industry-defining thorn in their side. So once more, I pivoted, leveraging the sum of my experiences. Now, instead of bridging sales and marketing for just one company, I do it for a diverse book of business. I can be versatile and flexible from a position of stability and depth.
My clients don’t just get a sales and marketing professional. They get a person.
I think holistically, drawing on the entirety of my life experience–as a scholar, engineer, farmer, builder, sportsman, philosopher, historian, business leader, author, speaker, marketer, and yes, salesman. I embrace challenges, and I bring the full measure of my aptitude and experience to solve problems. Technology and communication. Sales and marketing. Doing and leading.
(Though sometimes, I’d rather just go hunting or fishing. . . . A country boy can survive!)



Mission
By aligning their sales and marketing, I help growth organizations generate more opportunities & close them faster, resulting in more revenue at higher profit.
Vision
To lead and empower others through the power of creation, communication, and free enterprise.
Values
Individual empowerment, enterprise, and merit-based achievement
Knowledge, learning & growth
Mutual benefit, respect & understanding
Authenticity, clarity, and sincerity
Decentralization & peer-based networking
My Clientele
Sustainable relationships must be of mutual benefit and respect. So while I seek empowerment, achievement, and fulfillment for everyone, I can’t do that by working for just anyone.
Right-fit clients for the value that I offer are growth-oriented organizations, executives, and entrepreneurs. That means that they are established in their product, solution, or offer and are ready to advance to the next level. They’ve overcome the early stages of proof-of-concept, funding, and delivery constraints. Yet they’re not resting on their laurels or ready to hand over the reins. Everything works; it’s just time to make it work better.
Having a technical background and years of experience working for and with founder / owner CEOs, engineers, technologists, clinicians, and other specialists, I have a unique ability to simplify the complex, making high tech solution providers and other niche markets an ideal client profile.
Building Relationships of Mutual Benefit & Trust
Expert Resource
Your outsourced sales and marketing strategist, delivered à la carte.
- Consulting
- Classes
- Knowledge products
Service Provider
An extension of your team to get things done on a project by project basis.
- Positioning & messaging
- Content creation
- On-demand training
Trusted Advisor
A fractional sales enablement leader on retainer to guide your success.
- Planning & strategy
- Content management
- “Smarketing” facilitation & SLAs